Are you losing traffic to your website every passing day? Have you not been able to convert a decent amount of visitors into your clients off-lately? Does the new Google algorithm demote your ranking in the search results?
Can you imagine that a non-responsive website design may be a reason behind all these issues?
We will be covering a lot in our subsequent blogs, but first; let us brief you a bit about the term ‘responsive design’. It is an approach aimed at offering the users an optimal viewing experience at a full range of different-sized devices. The objective is to get the users rid of those annoying scrollbars, no matter the size/resolution of the screen.
As per the 2014 survey on internet trends, a 14 percent increase in the mobile web browsing was witnessed. The numbers will only go up higher this year. This proves that the world has started using mobile web extensively.
Consider a situation! You have a website that is the main source of business for you. Now, one of your possible clients opens up your website on his smartphone or tablet and finds those awkward scrollbars everywhere, making it extremely clumsy for him to browse and read. Will that person be really converted into a client? The answer is a big NO.
This is the reason why a responsive design has become so important for all the websites these days. You must make sure that all the content of your website is completely visible to the lowest possible resolution as well.
Even Google has taken a step forward to aid the mobile friendly sites with the announcement of its newest algorithm.
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results.”
As per this new algorithm, a website that is mobile-friendly will be ranked higher in the search results when a user is browsing through a phone or a tablet. If you fail to change the layout of your website before this algorithm goes live, you might lose a considerable amount of traffic through mobile web.
This practically leaves you with no choice. In the coming years, more users will be joining the club. Mobile usage is going to increase incessantly & exponentially and if you keep delaying, it will cost you more than you can imagine.