Do you look at a post with a high rank on Google and find yourself wondering what is the secret? Do you sulk at the lack of engagement on your posts? No matter what you do, does your post always fail to rank high on the search engine?
You are not alone. Ranking higher is a problem that many brands and businesses face on a regular basis. A lot of investment in terms of time and cost goes into creating posts. However, it is very disheartening for owners when it fails to achieve a high search engine rank.
We as digital marketers, business owners, or product managers look forward to generating high traction on blog posts, articles, videos, infographics, etc. We struggle to get traction month upon month and exhaust all budget on the posts to increase its reach. However, we forget the few basics that go behind ranking higher on search engines.
We are here to discuss a few tips and tricks on how to rank high on Google with your posts. All the points have been put together after careful discussion with our digital marketing specialists. You will read about the industry secrets that even the leading marketers follow to gain engagement on their posts. So make sure you read the blog through to its end.
1. Keywords
The focus has lately shifted to “user intent” rather than keywords. However, they are still a significant part of SEO. To target the right set of audiences for your products and services, it is necessary to carry out proper keyword research.
Keyword Research can be done with the help of tools such as the Google Keyword Planner, SEMrush, KeywordTool.io, etc. Focusing on longer keywords, ideally with 3+ words will get you more favorable results. You will need to make sure that the chosen keywords have high relevance for your business and must not be highly competitive.
Instead of choosing a variety of keywords, it will be beneficial if you pick up the main heading for your post. Depending on this heading, you can articulate the entire post for achieving a high rank. Contrary to this, choosing a set of keywords and stuffing them repeatedly throughout your content can affect the ranking of your post adversely.
Once the phrase is chosen, you can Google and look for the competition. Go for keywords with which you can rank high over a short duration.
2. On-Page SEO
Once you have chosen your target keywords, now is the time to focus on your On-Page SEO. This can be done by incorporating keywords at some strategic places throughout the post. Tools like Yoast SEO can help you in this pursuit.
Besides that, here are a few strategic places where you can incorporate your keyword phrases:
- Main Heading
- URL
- Sub Headings (H2, H3, H4, and so on)
- Alt Image Tags and all the captions.
- Content body.
You must remember that it is important to focus on a topic rather than stuffing a bunch of keywords repeatedly. It is important because Google suggests results based on the user’s intent nowadays. Hence, incorporating a diverse range of keywords can prove beneficial. If you are outsourcing SEO services from an agency, then keep these points on your tips.
3. Word Count
There is no scientifically established word count that is guaranteed to earn your web pages or posts a high ranking on the search engine. Often times it has been noted that shorter content performs well in comparison to the well-researched and in-depth ones.
However, focusing on the word count alone will not do the trick. The quality of the content should is equally important if you are looking to draw high traffic to your website. To determine the quality of the content you must always map if it answers all the aspects of the topic that the post is intended to address.
Google Algorithms specifically focuses on content that is high in quality and matches the user intent. It doesn’t really matter how long or short the content length is. Google has gradually got better in this. Besides being high in quality, uniqueness is one other factor that will help your post dominate the top spot on result pages. It will be of no value if you post frequently but the quality of the content is not up to the mark.
4. Content
You must determine the type of content that you should be sharing with your audience. And, no matter what the type, you must always share high-quality content with them.
Content can be in visual or textual forms. Precisely, it can be in the form of a blog post, article, guest posting, video, podcast, press release, newsletters, etc. You just need to understand what suits the palette of your target audience. Your product and service also play a big role in how you should be doing your content marketing.
For instance, if you are dealing into B2B, LinkedIn is the best platform. Blogs, articles, and video content perform best on the platform. Likewise, if you are dealing into fashion apparel or home decor, Instagram will be the perfect platform to display your goods.
5. Promotion
Getting organic traffic on posts is not an easy task. However, you can compensate for the lack of visibility on search engines by promoting your posts on various social media platforms. If you have a fair build-up of an audience base on your social networking channels, you may begin with promoting your posts there. On the alternate, you can also run Facebook or Google ads for earning clicks and increasing your user base as well.
Try to repurpose your content so that it can be posted on distinctive social media platforms and enhance your reach.
Following all these tips and tricks in tandem will set you on the right track. Gradually, you will be able to see higher tractions and more visibility on the search results.
If these tips work out for you do let us know. Also, in case you think we have missed out on any points, we will be glad if you point them out to us. In case you have any questions or want elaborate explanation on any of the points shared above do not hesitate to get in touch with our experts.
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