PowerPoint Presentation Design – Top 6 Services in Huge Demand in 2020

Powerpoint and its relevance for Businesses

Microsoft Suite combines a package of productivity applications for organizational use such as  MS-Word, MS-Excel, Outlook, One Drive, One Note, SharePoint, Yammer, and PowerPoint.

While Word and Excel are widely used, PowerPoint helps businesses to streamline their corporate presentations. It can also help professionals in carrying out numerous other tasks. PowerPoint presentations can be used to train new recruits, creating financial reports, or preparing annual business summaries.      

Powerpoint was initially developed for Mac users by Robert Gaskins and Dennis Auston of Forethought Incorporation. However, it was acquired by Microsoft in the year 1987, soon after its launch.  Microsoft PowerPoint is a presentation program through which users can create informative slideshows consisting of data in the form of text, graphics, charts, or other elements. The slideshows can be utilized to carry out a presentation by users. 

Microsoft PowerPoint is compatible with both mobile as well as desktop devices.    

Business Leaders and Professionals not only persuade but also educate their employees, patrons, and prospects through PowerPoint Presentations. Default PowerPoint presentation templates are available in this presentation program which can be utilized for creating sales, induction, finance, strategy related presentations.

These presentations are the most pragmatic means of attracting as well as retaining the attention of audiences. An ideal PowerPoint presentation is the bearer of a brand’s image, ethics, and professionalism.

Benefits of Using PowerPoint Presentation Design

As mentioned earlier, PowerPoint slides comprise data in the form of text, graphics, and charts which helps the presenter to create engagement. It is also a potent means of communicating business strategies amongst the concerned stakeholders. Combining simple elements such as bullet points, graphs, etc. can really help the audience to resonate with the logic of the presenter which he wants to convey through the PowerPoint presentations. 

However, those are just a handful of benefits that the presentation program offers. Let us dive broadly into the benefits of this Microsoft Suite application for businesses. 

1. Ease of Use 

Creating business reports does not have to be tedious. For developing reports that are easy to make as well as understand, PowerPoint presentations are the ideal choice. When compared with its reporting counterparts such as Excel, it is far less complex. Even a rookie can get versed in using the PowerPoint for creating compelling presentations for his/her audience. 

2. Interactiveness 

Powerpoint presentations are great because they are interactive in nature. The presenter can control the flow and speed of his presentations with a button’s click. It is also possible to skip and revisit slides as per the interest of the audiences. 

3. Flexibility 

PowerPoint presentations are very flexible in nature. They can be customized based on the type of presentation one is willing to create, whether for training, reporting, comparative analysis, or something else. Presenters can judicially combine content and graphics to create a balanced presentation. They can also make use of the multiple default Powerpoint template designs to readily create presentations. 

4. Collaboration

PowerPoints enables creators to collaborate conveniently. They can review the presentations, edit them, and also add suggestions. All the creators contributing to the presentations can view these suggestions and edits. Consequently, the presentation can be tweaked to accommodate the suggestions by all the collaborators.  

5. Analysis

PowerPoint presentations are great when it comes to carrying out comparative analysis. It can help businesses to gauge the performance of their competitors by creating graphic data presentations. Powerpoint makes it easier to present data in a logical manner for making intelligent predictions or decisions that can influence the market standing of organizations. 

6. Uniformity

Presenters can ensure consistency in their presentations by using PPT layout designs. Whether one needs to create a professional presentation or for personal use, uniformity can be ensured in both the cases by using PowerPoint. The slide layouts in a PPT presentation are easily customizable in terms of fonts, backgrounds, or themes. 

7. Integration 

One of the notable benefits of PowerPoint is that besides just text and graphics, presenters can also incorporate a diverse form of media in their presentations. They can embed video, audio, and even images into their presentations. This helps them in ensuring that the presentations are equally engaging as they are appealing to the audiences.  

Indeed PowerPoint is essential for businesses as we have established in the above-mentioned points. It is one of the most pragmatic means of showcasing data and information to the audiences.

The use of PowerPoint for Business Presentation and Reporting 

Presentations and reports are integral parts of a business. Without them, the true standing of a business can never be ascertained. There are many reasons as to why a business’s survival depends on them. A handful are listed down as follows: 

• Marketing departments extensively utilize PowerPoint presentations to communicate marketing plans and strategies with the management. In fact, Digital Marketers use PowerPoint presentations to communicate the brand’s progress with their clients and increase its reach in the online space.  
• Customized Powerpoint presentation design helps in ascertaining the clear standing of a business. It allows presenters to include their intelligent insights with regard to the current performance of a business. It can also be used for determining the profit, loss, and revenue of businesses.  
• Based on the business insights in PowerPoint presentations, it becomes easier for business management to make the right decisions. PowerPoint makes it easier to identify the Key Performance Indicators which influence the outcome of any decision. 
• It becomes easy to identify the business bottlenecks through the details in the PowerPoint presentations. Consequently, the management is able to formulate strategies that can help in the eradication of the challenges. 

The importance of PowerPoint can never be disposed off no matter how many technological advancements come into being. Let us take a look at the different kind of presentations and reports that can be created with the help of PowerPoint:

1. Training and Workshop Presentations 

Training and Workshop presentations are conducted by organizations in the pursuit of achieving their objectives by enhancing the skills, productivity, and knowledge of the employees. Powerpoint presentations can also be utilized by lecturers to impart lessons to their students. 

Training helps employees to perform their tasks efficiently in the organization. 

Training presentations made on PowerPoint can help the presenters to facilitate easy learning for their target audiences. They can use a balanced mix of texts as well as graphics to keep the audience engaged. Managers can use PowerPoint to acquaint their teams with new processes. 

HR, trainers, subject experts, and all those professionals whose job includes training and development can utilize PowerPoint very conveniently. It can be utilized in sectors such as Marketing, IT, BPO, Human Resources, etc.

2. Sales Pitch Decks 

A Sales or Pitch Deck is a presentation that is utilized by the sales professional of an organization to inform prospective as well as existing customers about its offerings.  Sales Pitch decks are usually presented to clients in a one-to-one meeting over PowerPoint. 

An effective Sales Pitch Deck stresses on the requirements of the customer rather than just talking about the products and services of a company. Sales is a crucial pillar that ascertains the survival of any business.  Hence, a Sales Pitch Deck helps in creating the “first impression” on potential customers. 

PowerPoint can be utilized to create impressive Sales Pitch Decks. An assortment of data can be utilized in the form of content, images, graphs to enhance the output of the pitch, create awareness about the offerings in clients, trigger consideration, and finally compel them to avail the product or service.

3. Product Presentations

Product presentations are the first point of contact between a prospect and an organization along with its offerings. They form an integral part of selling a product. Product Presentations also play an important role in luring investors into the business. The outcome of any Product Presentation might vary depending on the type of audience.  

PowerPoint helps in ensuring that presenters are able to edit and modify their product presentations according to the preference and needs of their audience without the need of making any major changes.  It also helps in ensuring that a consistent format is followed throughout the presentation making it possible for the presenter to reflect on the organization’s professionalism and ethics.  

An effective Product Presentation must take into a few factors into account such as the desired objective, the target audience, and their orientation.

4. Corporate Presentations

Corporate Presentations have taken over the conventional methods of building a brand’s image in front of prospects. Corporate Presentations are used by organizations to get across their brand message to the targeted consumer base. It can be used to inform the client about a service, product, or simply convey the brand proposition. 

Before creating any corporate presentation, the presenter should be clear about the objective behind it. Choosing a platform on which the corporate presentation can be created is equally important. 

PowerPoint presentation takes the lead when it comes to creating a corporate presentation because of all the advantages we have shared above in this content.

5. Exhibition and Event Presentation

The nature of the visitors arriving at exhibitions or events is extremely dynamic. Hence, getting across the brand message or the intent behind an offering can be particularly challenging. A lot of logistics, as well as finance, go behind exhibitions and events. 

Hence, an Exhibition or Event Presentation created on PowerPoint can help in making every penny count.  

An effective exhibition presentation will not only convey your message to the visitors but also distinguish you from your competitors in the industry.  

6. Investment Deck Presentations 

Investment Decks are short presentations that help you in giving a quick overview of your business to investors. They can help you in gathering the much required capital funding that is imperative for business sustenance in its nascent stages. 

An investment deck should start with an introduction of your brand, convey how your offering is likely to emotionally connect with your consumers, credit the people behind the business idea, and consist of comparative data.   

All of the above requirements can be complied with when an Investment Deck Presentation is created on PowerPoint. 

Our Conclusion

PowerPoint is highly versatile in nature and can be utilized to develop effective business strategies.  Besides that, it can also be used for creating marketing plans, executive summaries, elaborate agendas, financial summaries, or even gauging the new channels for brand promotion. 

Professionals can not only create organized presentations but also work faster with PowerPoint.