If you are planning to design a new website for your business, you must hire an agency that excels in delivering Responsive Web Design. It is the latest addition in the realm of website design services. However, you must be wondering if it is the right choice for your business? Hence, we have decided to explore the subject elaborately.
Responsive website designs are re-establishing the standards through which businesses positions themselves in the digital space. They can curb many challenges that you face at present with regards to your website. For instance, responsive web design offers better device overlap hence, enhancing the user experience. They also improve your searchability on SERPs and increase the user spend time on your website.
However, that is not all a responsive website design does. We are here to tell you why you need a responsive website design. And, for that we are going to cover the definition, benefits, and everything else you should know before making an investment into it.
So, What Is A Responsive Website Design?
A responsive web design works by putting together the website in such a way that the content, graphics, and other elements scale themselves in accordance with the screen size of the device being used for viewing. Thus, the visuals and the texts fit perfectly inside the width of the screen making the website mobile friendly for users. They do not have to keep scrolling up and down to consume the content if they are browsing from your website from their smartphones and tablets. Precisely, A responsive site is optimized for device overlap.
Web pages that are not responsive can lead to a potentially high bounce rate as such a site lags dramatically on the front of user experience. Such sites are usually challenging to navigate which may irate your potential customers. On the contrary, a responsive site offers controlled scrolling, zooming, panning, etc.
It also eliminates the need for designing an exclusive website for your smartphones and tablets users. Instead, you can reach a wider audience on a variety of devices using a responsive website as it scales up and down automatically to integrate with the device on which the website is being viewed.
What’s The Hype Behind Responsive Web Design?
As per Google Think Insight, 61 percent of your customers may leave from your website immediately if the same is not optimized for mobile phones. Hence, you can imagine the impact of usability of websites. And, that is what we have established in the above paragraphs as well.
The hype behind a Responsive Site is its ‘Usability.’ Now, it may not just be in terms of fitting the screen width, perfectly positioned content or images but, also refers to the ease of browsing, website speed, etc. It is implied that if the customer is unable to find the product or service that he came looking for, he can very likely bounce to the site of your competitor. A responsive website deals with this challenge.
As per this report from Statista, a whopping 52.2 percent of internet users browsed web pages from their mobile phones in the year 2018.
Hence, if you do not want to lose the customer base that is reaching out to your business through smartphones, then engaging a responsive website design is the need of the hour.
Let us see why your business requires a Responsive Site design to be successful?
What Are The Benefits Of A Responsive Web Design?
You might have tried various web designs for your business. Some might have worked and some of them may not have performed so well. The secret behind what works and what does not zeroes down to what your customers find useful.
A responsive website encompasses everything that users look for when right from the moment when they land on a website. It is equally compatible across mobiles and desktops. Missing the opportunity to reach your customers in either of these platforms can translate into major business losses.
Besides all of that, there are other reasons that make a responsive website design crucial to the success of your business. Let us understand them in depth:
1. Affordability
Maintaining a single site as compared to two exclusive sites for desktop and mobile is definitely going to be more reasonable. A responsive site helps you in eliminating the unnecessary cost of building a mobile site and enhances the user experience with a single website design.
2. Adaptability
Whenever you need to make small changes or quick fixes in a responsive site it can be done very conveniently. As opposed to making changes on two different websites, you will be sorted by fixing your design, correcting a typographical error, on a single site itself. This can prove to be a great advantage in terms of saving both time as well as cost.
3. User Experience
If you own a website you probably also understand the importance of user experience and how it impacts your business. If a user lands to your website and he/she cannot find a specific service page, or if the site loading speed is too slow, and pictures load in poor resolution in such a case your business will be in shambles sooner than you realize. No one wishes to go through such an experience. Plus all these things can make you appear really unprofessional and no one will like to do business with you.
However, considering the fact that responsive design takes care of all these problems, we can establish that it is the best web design option as far as positive user experience is concerned. Since, a responsive web design eliminates the need to zoom or scroll, people will be much more likely to spend time reading about your products and services. Hence, your prospects of sales will automatically surge.
4. Search Engine Optimization
Responsive Website Design is also favorable for Search Engine Optimization (SEO). SEO is defined as a tactic which used to boost the visibility or ranking of websites on a Search Engine Result Page. A higher rank means you will have better chances for a relevant customer to find your business.
Now, search engines like Google give priority to websites that focus on user experience. They rank the pages with regards to the loading speed, content, usability, and most importantly device integration. Hence, having a responsive website design will also ensure a better ranking for your business on Google.
5. Integration
A responsive website is designed considering the size of the screen and not that of the device. So, this implies towards the fact that irrespective of the size of the device, the user will be able to browse your website properly.
Even if the user is viewing your website on a futuristic device (TV, Glasses, VR, etc) your website will still appear beautiful and equally pleasing.
It has become very important that you offer an equally efficient desktop as well mobile web browsing experience to your consumers. Having a site that overlaps across multiple devices has become more of a necessity than just a luxury which leads to a direct impact on your business.
Why does your business require a Responsive Website?
You have understood the benefits of having a Responsive Site Design. But, do you still wonder why it is beneficial for your business specifically?
We shall explain that as well.
Read the following fact from a study by ‘Sweor’,
- 57% internet users won’t recommend a website with poor mobile design.
- 85% of users think that the mobile website of a business should be better than its desktop website.
- 38% people will refrain from using a website with poor content any layout.
- 88% of users will not return to a website following a poor experience.
- 39% users will not use a website if the loading speed is not optimized.
However, you may be pleasantly surprised to know that despite those astonishing stats, one in every four businesses lacks a mobile friendly website design. Hopefully, you have now understood why isn’t it wise for you to ignore the need of having a responsive website design altogether.
Moreover, as per Google Think Insight, the chances of sales opportunity conversion increases by 67% if a customer finds your mobile website user friendly.
A majority of inbound marketers include blogging and other social media marketing tactics in their strategy. They do this to attract a higher traction of mobile users. As per stats, 55% of social media browsing happens through mobile.
Considering this data, if you are sharing your website link on your social media accounts despite not having a mobile friendly website chances are that your website can experience high bounce rates. As a result you will lose out on your potential customers as well.
And, with that hopefully we have cleared all your doubts regarding a Responsive Web Design, its benefits, and its importance for your business. If you still have doubts, you may please get in touch with our web design experts for a one-to-one consultation.
In case you already have a responsive site design, you can let us know your experience. Did you face any challenges? Let us know and our experts will give you tips on fixing them.
Summarizing our article, a Responsive Website Design can help you save cost, time of maintenance, and enhance the user experience for your customers. So it is a win-win situation for your agency (as you remain happy) and you (as your customer leaves with a pleasant website experience).
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