The most awaited and the most feared Google’s Mobile Friendly Update is here. Several communities have together termed the update as Mobilegeddon as this update is going to affect so many websites in a hard-hitting manner. The importance of this update lies in the fact that Google cared enough to announce it in February itself (which is new).
While it certainly is an important update, most of the people are worried without a reason. First of all, there was enough time for the webmasters to make their website templates mobile friendly or responsive. Secondly, even if you were not able to make the necessary changes, only the organic traffic coming through mobile searches will be affected. This update is meant to give a ranking boost to mobile-friendly website only in the Google’s mobile search results.
So what is a mobile friendly website? In general, a mobile friendly website design should meet the following criteria:
• It should not contain flash content (which is not supported by mobile devices.
• All the text should be readable without being zoomed.
• The web page should resize itself in a manner that the mobile users don’t have to scroll horizontally.
• The hyperlinks on your website should be fairly distant from each other so they can be tapped easily.
Even after making the above changes to your website, you can confirm by running the Mobile-Friendly Test on your web pages. Google itself has provided this tool to facilitate the webmasters.
Another thing to remember is that this algorithm runs in real time, unlike Panda and Penguin and it analyzes your website page by page. Suppose if 8 of your web pages are mobile friendly and 2 are not, those two pages will go down in the rankings.
Lastly, the update will only affect the organic traffic. If you are using AdWords, it will remain unaffected in both web searches and mobile searches.