Table of Content –
Introduction to Graphic Design
- Visual Identity Graphic Design
- Marketing and Advertising Graphic Design
- User Interface Graphic Design
- Publication Graphic Design
- Packaging Graphic Design
- Motion Graphic Design
- Environmental Graphic Design
The Role Of Graphic Design In Boosting Business
- Communicating your Brand’s Message
- Boost Your Sales Opportunities
- Enhance your Brand’s Credibility
- Establish Professionalism And Authority
- Enhance the Website Experience for your Customers
You probably come across several logos, brochures, advertisements, magazines, websites, etc. on a day to day basis. It is inevitable that you see a lot of graphics across each of these mediums. These graphics are all products of Graphic Design.
There is art. However, when you combine art with a purpose, it is called Graphic Design. It is the means to communicate a message to your target audience with the help of graphics and text.
Graphic Designing specialists focus on developing a solution to the “problems” of their clients by making use of illustrations, photography, typography, and iconography. Graphic design helps to establish a relation between the seller and the consumer by conveying the message through marketing campaigns, advertisements, events, websites, etc.
The History
The origin of Graphic Design is as ancient as the existence of humans. From Babylonian inscriptions to the Illuminated Scripts of Trajan’s Column and the Caves of Lascaux, it has had a significant role in human history. However, it was in the year 1922 that the term “Graphic Design” was officially coined by William Addison Dwiggins who was an American book designer.
The Variety
Businesses engage in design services for a variety of reasons. One of them is to stand out in the contemporary business environment. They require different mediums to communicate with their audiences.
Hence, the types of Graphic Design services also differ. It can be categorized into various types as mentioned below:
1. Visual Identity
All businesses, whether small, medium, or large strive to create an identity for themselves. This identity helps them in narrating their stories to their audiences.
So, Visual Identity Graphic Design revolves around those visuals or graphic elements of a brand that are a part of its identity.
Visual Identity involves developing brand logos, image libraries, typography, color palettes, visual brand guidelines, or anything that resonates with the identity of the brands through images, shapes, or colors.
2. Marketing and Advertising
Whether on television, the internet, supermarkets, or billboards on roads, advertisements surround us everywhere. Businesses make use of advertisements to influence the decisions of their customers related to acquiring goods.
Marketing and Advertising Graphic Designs are focused on developing marketing materials that could support the marketing strategies of businesses focused around propagating the sales of products and services.
This vertical of Graphic Designing encompasses creating visuals for websites, brochures, flyers, magazines, social media posts, etc.
3. User Interface
User Interface more popularly recognized as UI is the process of interaction between a human user and an application. It focuses on the look of the application with which the user is supposed to interact. The simplest example of UI is the remote control. People make use of buttons to perform distinct commands related to the operation of a television.
So, User Interface Graphic Design is related to developing the interactive graphical elements focused on enhancing the visual experience of users. These may include CTA buttons, drop-down menus, and micro-interactions.
This vertical includes web design, theme design (WordPress), gaming interface, app design, etc.
4. Publication
Publication design deals in creating the visual layouts of printed matter. It is imperative for a professional designer to have a thorough understanding of the distinct forms of publication which may include newspapers, books, journals, comics, and magazines.
A special focus has to be laid on the illustrations, fonts, and visuals that are used in publication design. Additionally, the designers must possess excellent communicational as well as organizational skills to excel in this vertical of graphic design.
5. Packaging Design
Packagings of products are one of the most powerful marketing assets for businesses. So much so that, buying decisions of specific products are often solely influenced by their packaging (as in the case of cosmetics).
So, Packaging Design revolves around developing the design of packages for goods or products. Professional graphic designers have to conceptualize, develop sample designs, and finally deliver files that are ready for printing.
This vertical includes designing packages of products such as tetra packs, a box of appliances and instruments, containers, etc.
6. Motion Graphic Design
Simply put, motion graphics are designs that have movement. This vertical of graphic design is surging in popularity in recent years.
Motion Design is commonly used in media such as video content, television, etc. In fact, it is used in almost every digital platform these days.
This vertical includes digital advertisements, animated logos, GIFS, apps, etc.
7. Environmental Designs
Environmental Design focuses on the visual aspects which help in connecting an individual to a place. It also enhances the overall experience of visitors.
Environmental design is multidisciplinary in nature and includes developing wayfinding, interior, and architectural graphics.
This vertical of designing includes creating signages, stadium graphics, transport navigation, etc.
Now that we have looked at the several variants of Graphic Design and understood what each of them represents, let us proceed to learn how graphic design plays a vital role in business?
The Role Of Graphic Design In Boosting Business
The significance of Graphic Design for businesses is unfathomable. As mentioned at the outset in this content, the existence of Graphic Design is as old as the human civilization. And, it has evolved with the history of mankind. Wherever we may go, we see some form of the other of Graphic Design. They help businesses to build a brand and carve an identity. However, those are just a handful of benefits.
Let us take an elaborate look at what are the other ways in which Graphic Design Services can ensure business success.
1. Communicating your Brand’s Message
A good design is a great means of conveying the message that your brand carries, amongst your target audience. The first focus of any graphic designer while creating a design should be on pinning the brand message which is to be delivered through the graphic illustrations. These illustrations must be accompanied by some thoughtful content creation to make the overall design useful and to ensure that the message is being conveyed without any flaws.
In the pursuit of achieving this flawlessness, it is imperative that the design elements such as a combination of colors, typefaces, etc are selected after much thought. This is how the design shall be able to resonate with the emotions that the brand wished to put across.
For instance, consider the prancing horse logo of Ferrari. There cannot be a more symbolic logo than this. While the red color represents passion, yellow stands for the history, heritage, and belongingness. The prancing horse stands for bravery, success, and familial heritage. All of what we can expect from any car manufactured by the automobile giant.
2. Boost Your Sales Opportunities
Businesses engage a digital marketing and graphic design company to propagate the opportunities for sales of their products and services. And, efficiently created illustrations can help business owners a great deal in this pursuit. People instantly engage with graphics and visuals when compared to text or written content.
The unique logos of businesses help their prospects to distinguish them from their competitors. Over time, these logos also help engage their customers. Once a relation is developed, these prospects transform into loyal customers. These customers are likely to recommend a brand to their references thus increasing the opportunities for sales which can ultimately lead to business expansion.
3. Enhance your Brand’s Credibility
Graphic Design services also help in boosting a brand’s credibility by enhancing its goodwill. They offer a premium aesthetic experience to the consumers boosting their confidence while interacting with a business. If they are able to resonate with the design, a sense of credibility will be automatically established. And, as mentioned in the point above, a good design transforms prospects into loyal customers in the longer run.
Organizations hire graphic designers whenever launching a new product. The designers help them in creating illustrations for the marketing campaigns of the product. Through these illustrations the consumers are able to establish the brand in a new light, helping consumers to understand the intent behind the product and its launch.
4. Establish Professionalism And Authority
A mundane work environment can lead to a lack of professionalism in organizations. Graphics can not only improve the aesthetics of a space but, if designed effectively can also help boost a positive work culture and promote professionalism in office spaces. They can also help in creating a lasting impact on clients as well as vendors, alike.
A professionally designed logo that is strategic and also aesthetically pleasing will speak volumes about the way an organization conducts itself. This factor can play a significant role in how outsiders look at your business which in turn could largely affect your growth.
5. Enhance the Website Experience for your Customers
Visual illustrations play a significant role in enhancing the look and feel of a website. They help in attracting as well as engaging the viewers to a website. Before a user can start consuming the content, his decision to explore a website is largely influenced by the graphics used on it.
By incorporating a mix of unique illustrations, right color schemes, and appealing typography, businesses can create an unparalleled website experience for their customers. Responsive web design can help take the experience up a notch. It is wise to engage a professional designer for building a website.
You can hire professional website design services that can help you build your business image by creating excellent illustrations aligned with your brand.
So that was our insight on how Graphic Design Services can help in boosting your business. However, they are a few things that you must keep in mind while engaging a graphic design organization or freelancer. Let us quickly run through these mandates.
Things To Keep In Mind While Hiring Graphic Design Services
In case you do not want to spend too much time and effort looking for Graphic Design Services, these tips can come in very handy. These tips have been compiled with insights from industry experts who have delivered consistently exceptional results for their clients.
- You should consider the experience of the firm in line with your budget. It is very likely that an experienced designer may charge you a hefty price for their services. But, that is simply because of the amount of skills and knowledge they possess. You will not have to struggle in communicating your expectations with them and keep following up for the deliveries as most of them will be self-driven.
- However, before you could hire their services, do have a look at their portfolio. Besides their experience, it will be an added benefit if they have worked with clients from different industries. This will help you in understanding how versed they are in grasping business concepts and if they will be able to deliver what you expect.
- Do refer to the testimonials of their client base to have an understanding of their work ethics, professionalism, deliveries, etc. This will also help you in picking the best options in the lot.
- Besides gauging their experience and skillsets, please focus on their knowledge of the software. It is important that the designers your hire are abreast with the latest software as that shall ensure the delivery of the best possible illustrations.
- The budget is also an important factor. The most expensive does not necessarily mean the best. Create a checklist and determine which design company fulfills the most requirements. Have a plus/minus bracket up to which you are willing to negotiate the budget.
By combining all the above tips, you will be able to ensure the best Graphic Design services for your business. In fact, if you are already looking for one, this article can help you in your search right away. You can also ask references from colleagues or peers in the industry.
With this article, we have also established the importance of design services for your businesses. They are an integral part of our day-to-day lives. Also, they can help in creating a lasting impression on your customers.
Do let us know what are your experiences with graphic designers or visual design firms. If you liked our content, do let us know in the comment section.
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